Air Company Rebrand

For this project, I participated in a design challenge led by Air Company representatives, where a select group of designers was tasked with reimagining their brand to better connect with a younger audience. 

The goal was to create a fresh identity that would appeal to a younger audience as the company transitioned from B2B to B2C. This rebrand was designed to educate and engage a new generation, promoting their mission in 
a more relatable and impactful way.