Work
Brand Identity
Tree Hut
bdy.
Splash
Omneky
Air Company
BreakBeat
Print Media
Marking Memory
Interview with a Designer
Marked Books
Regeneration I & II
Information Design
Pollo Guisado
Mapping France
· take a breath ·
About/Contact
Work
Brand Identity
Tree Hut
bdy.
Splash
Omneky
Air Company
BreakBeat
Print Media
Marking Memory
Interview with a Designer
Marked Books
Regeneration I & II
Information Design
Pollo Guisado
Mapping France
· take a breath ·
About/Contact
DOOH Walgreens Display Ad for Tree Hut Lip
A digital display ad made to showcase Tree Hut lip in a young, fun, and engaging way in-store.
Tree Hut x Popsicle
For an April Fools' campaign, Tree Hut and Popsicle teamed up on a fake scrub collab — and I was tasked with creating a convincing visual entirely from scratch.
(See process
Tree Hut x UConn
I contributed to the digital ecosystem behind Tree Hut's UConn collab, reimagining our signature scrubs as collectible 'player cards' and designing the supporting newsletters, social posts, and giveaway assets.
(Scrollable newsletter on the left)
Tree Hut x ABC Scrubs
For this collab celebrating the Scrubs release (scrubs with scrubs!), I delivered the full digital suite, including the PDP package, newsletters, Amazon banners and page, and social post imagery. Working only from our Palm Grove silo shots, I built out a fun, goopy, scrub-forward world from scratch.
(Scrollable newsletter on the top left)
Tree Hut Newsletters
After the rebrand, I scaled up newsletter rollout and leaned into the new playful aesthetic, helping build a sales channel that now generates close to $3k+ in attributed digital sales monthly.
(Scrollable Newsletters)
Newsletters Hero Graphics
For most Tree Hut newsletters, product silhouettes are my only starting point. I design each graphic from scratch, blending Photoshop, stock photography, and AI into fun, themed compositions.
Tree Hut Rebrand Photoshop Recovery
After a major rebrand direction change, the agency and photographer behind hundreds of PDP images were let go. The photography itself was beautiful and worth saving, so I took on the task of Photoshopping the new packaging onto every existing image, swapping labels jar by jar to preserve the original shoots.
Rebrand Goop TikTok
A video graphic made for TikTok, created to turn mixed rebrand reception into excitement using Tree Hut's iconic "goop scoop" to connect the new logo back to the roots (pun not intended) of the brand. While this rebrand has since been phased out, the piece created strong initial buzz at launch.
(Sound on
Public DOOH Promo
A DOOH ad created for the launch of Tree Hut's Hydraglow Body Lotion, built to drive awareness and capture attention in public spaces. The concept of this digital ad was to lean into its strong social community and the virality that Tree Hut products often achieve.
After the rebrand, I scaled up newsletter rollout and leaned into the new playful aesthetic, helping build a sales channel that now generates close to $3k+ in attributed digital sales monthly.
(Scrollable Newsletters)
Newsletters Hero Graphics
For most Tree Hut newsletters, product silhouettes are my only starting point. I design each graphic from scratch, blending Photoshop, stock photography, and AI into fun, themed compositions.
Tree Hut Rebrand Photoshop Recovery
After a major rebrand direction change, the agency and photographer behind hundreds of PDP images were let go. The photography itself was beautiful and worth saving, so I took on the task of Photoshopping the new packaging onto every existing image, swapping labels jar by jar to preserve the original shoots.
Rebrand Goop TikTok
A video graphic made for TikTok, created to turn mixed rebrand reception into excitement using Tree Hut's iconic "goop scoop" to connect the new logo back to the roots (pun not intended) of the brand. While this rebrand has since been phased out, the piece created strong initial buzz at launch.
(Sound on
Public DOOH Promo
A DOOH ad created for the launch of Tree Hut's Hydraglow Body Lotion, built to drive awareness and capture attention in public spaces. The concept of this digital ad was to lean into its strong social community and the virality that Tree Hut products often achieve.
Holiday Website: Wireframe, Graphics & Motion
Owned the holiday website end to end: Figma wireframes, graphic design, and motion graphics that animated the brand's packaging patterns into the hero experience.
PR Kit Coloring Book
A coloring book designed for Tree Hut's influencer PR kit, bringing their rebrand to life and sparking social engagement and community participation around the new scent collection