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Tree Hut
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Marking Memory
Interview with a Designer
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Regeneration I & II

Information Design
Pollo Guisado
Mapping France

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About/Contact



Tree Hut Fall Campaign
All Tree Hut Fall 2026 images were art directed, generated, and edited entirely by me. What was orignally set to be a $20k photoshoot became me creating a usable fall campaign with Nano Banana and Photoshop. These images appeared both in-store and online for the Fall 2026 season.

(See process)




All  of the photo compositions were made with Nano Banana, which I then took into Photoshop and recomposed with real photography, color, and texture editing. What began as a series of product sihlouhettes became a full set of seasonal photos ready to use on web, social, newsletter, PR, etc.




DOOH Walgreens Display Ad for Tree Hut Lip
A digital display ad made to showcase Tree Hut lip in a young, fun, and engaging way in-store.




Tree Hut x Popsicle
For an April Fools' campaign, Tree Hut and Popsicle teamed up on a fake scrub collab — and I was tasked with creating a convincing visual entirely from scratch.

(See process)




Tree Hut x UConn
I contributed to the digital ecosystem behind Tree Hut's UConn collab, reimagining our signature scrubs as collectible 'player cards' and designing the supporting newsletters, social posts, and giveaway assets.
(Scrollable newsletter on the left)




Tree Hut x ABC Scrubs
For this collab celebrating the Scrubs release (scrubs with scrubs!), I delivered the full digital suite, including the PDP package, newsletters, Amazon banners and page, and social post imagery. Working only from our Palm Grove silo shots, I built out a fun, goopy, scrub-forward world from scratch.
(Scrollable newsletter on the top left)
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Tree Hut Newsletters
After the rebrand, I scaled up newsletter rollout and leaned into the new playful aesthetic, helping build a sales channel that now generates close to $3k+ in attributed digital sales monthly.
(Scrollable Newsletters)


Newsletters Hero Graphics
For most Tree Hut newsletters, product silhouettes are my only starting point. I design each graphic from scratch, blending Photoshop, stock photography, and AI into fun, themed compositions.




Rebrand Goop TikTok
A video graphic made for TikTok, created to turn mixed rebrand reception into excitement using Tree Hut's iconic "goop scoop" to connect the new logo back to the roots of the brand. While this rebrand has since been phased out, the piece created strong initial buzz at launch with a personal hand-made touch that really resonated with Tree Hut’s audience.

(Sound on  342.2K likes, 5.2M views)
 Video here










Holiday Website: Wireframe, Graphics & Motion
Owned the holiday website end to end: Figma wireframes, graphic design, and motion graphics that animated the brand's packaging patterns into the hero experience.


tierra a.s. williams ©

Tree Hut 

2025-2026 

As Tree Hut’s sole Digital Designer, I planned and executed digital campaigns across nearly every brand touchpoint, including websites, partnerships, DOOH, TikTok, social, email, microsites, Amazon storefronts, and video content for Disney+ and Amazon Fire TV. I also helped lead the digital rollout of a full brand refresh.