Work
Brand Identity
Tree Hut
bdy.
Splash
Omneky
Air Company
BreakBeat
Print Media
Marking Memory
Interview with a Designer
Marked Books
Regeneration I & II
Information Design
Pollo Guisado
Mapping France
About/Contact
Work
Brand Identity
Tree Hut
bdy.
Splash
Omneky
Air Company
BreakBeat
Print Media
Marking Memory
Interview with a Designer
Marked Books
Regeneration I & II
Information Design
Pollo Guisado
Mapping France
About/Contact
DOOH Walgreens Display Ad for Tree Hut Lip
A digital display ad made to showcase Tree Hut lip in a young, fun, and engaging way in-store.
Social, Digital & Print Assets
Spanning paid ads, organic social, brand partnerships, and promotional campaigns. All visuals were built and composited digitally, with product silos as the only photographic source material.
Rebrand Goop TikTok
A TikTok created to turn mixed rebrand reception into excitement, using Tree Hut's iconic "goop scoop" to connect the new logo back to the roots (pun not intended) of the brand.
(Sound on
Holiday Website: Wireframe, Graphics & Motion
Owned the holiday website end to end: Figma wireframes, graphic design, and motion graphics that animated the brand's packaging patterns into the hero experience.
Packaging Update
Redesigned packaging to balance Tree Hut's playful rebrand with a quieter, more elevated feel, ensuring the brand's loyal non-Gen Z shoppers felt at home while still moving forward.
Event Lockup and Theme Design
Developed the event lockup and color palette for a Coachella-themed shave line activation, collaborating with our event design agency to deliver a cohesive, on-brand look.
PR Kit Coloring Book
A coloring book designed for Tree Hut's influencer PR kit, bringing their rebrand to life and sparking social engagement and community participation around the new scent collection.
A TikTok created to turn mixed rebrand reception into excitement, using Tree Hut's iconic "goop scoop" to connect the new logo back to the roots (pun not intended) of the brand.
(Sound on
Tree Hut Newsletters
After the rebrand, I scaled up newsletter rollout and leaned into the new playful aesthetic, helping build a sales channel that now generates close to $2K+ in attributed digital sales monthly.
(Tap and scroll)
Public DOOH Promo
A DOOH ad created for the launch of Tree Hut's Hydraglow Body Lotion, built to drive awareness and capture attention in public spaces. The concept of this digital ad was to lean into its strong social community and the virality that Tree Hut products often achieve .
After the rebrand, I scaled up newsletter rollout and leaned into the new playful aesthetic, helping build a sales channel that now generates close to $2K+ in attributed digital sales monthly.
(Tap and scroll)
Public DOOH Promo
A DOOH ad created for the launch of Tree Hut's Hydraglow Body Lotion, built to drive awareness and capture attention in public spaces. The concept of this digital ad was to lean into its strong social community and the virality that Tree Hut products often achieve .
Holiday Website: Wireframe, Graphics & Motion
Owned the holiday website end to end: Figma wireframes, graphic design, and motion graphics that animated the brand's packaging patterns into the hero experience.
Packaging Update
Redesigned packaging to balance Tree Hut's playful rebrand with a quieter, more elevated feel, ensuring the brand's loyal non-Gen Z shoppers felt at home while still moving forward.
Event Lockup and Theme Design
Developed the event lockup and color palette for a Coachella-themed shave line activation, collaborating with our event design agency to deliver a cohesive, on-brand look.
PR Kit Coloring Book
A coloring book designed for Tree Hut's influencer PR kit, bringing their rebrand to life and sparking social engagement and community participation around the new scent collection.